Use Claude to accelerate your marketing strategy. From SEO to ad copy to competitive analysis, these prompts cover the full marketing stack.
Act as an SEO strategist. For the topic [TOPIC], generate: 10 high-intent keywords (people ready to buy/act), 10 informational keywords (people researching), and 5 long-tail keywords with low competition potential. For each, estimate search intent and suggest a content type (blog post, landing page, comparison page).
Why this works: Segmenting by intent ensures you create the right content type for each keyword.
Analyze [COMPETITOR] as a marketing strategist. Cover: their positioning and messaging, primary marketing channels, content strategy, pricing strategy, and target audience. Then identify 3 gaps or weaknesses I could exploit with [MY PRODUCT].
Why this works: The gap analysis makes this actionable rather than just descriptive.
Write 5 Google Ads for [PRODUCT/SERVICE] targeting [KEYWORD]. For each ad: headline 1 (30 chars), headline 2 (30 chars), headline 3 (30 chars), description 1 (90 chars), description 2 (90 chars). Include the keyword naturally and focus on [UNIQUE VALUE PROP].
Why this works: Character limits force Claude to write within actual Google Ads constraints.
Write the copy for a landing page that sells [PRODUCT] to [AUDIENCE]. Include: hero headline and subheadline, 3 benefit sections with supporting details, social proof section, FAQ (5 questions), and primary CTA. Objection to overcome: [MAIN OBJECTION].
Why this works: Naming the main objection ensures the page addresses the real reason people don't convert.
Create a 3-month content strategy for [BRAND] targeting [AUDIENCE]. Goals: [GOALS]. Include: content pillars (3-4 themes), content types and frequency, distribution channels, and KPIs for each pillar. Budget: [BUDGET]. Team size: [SIZE].
Why this works: Including budget and team size makes the strategy realistic rather than aspirational.
Write SEO meta descriptions for these pages: [LIST OF PAGES WITH TITLES]. Each must be: 150-160 characters, include target keyword naturally, have a clear value proposition, and include a call-to-action. Don't start with 'Discover' or 'Learn' for every one — vary the openings.
Why this works: The variation instruction prevents the common pattern of every meta description sounding identical.
Generate 20 email subject lines for [EMAIL PURPOSE]. Audience: [DESCRIPTION]. Requirements: under 50 characters, no spam trigger words, 5 using curiosity, 5 using urgency, 5 using personalization, 5 using specificity. Include predicted open rate ranking (1-20).
Why this works: Categorizing by technique and ranking forces variety and quality assessment.
Build a detailed customer persona for [PRODUCT]. Include: demographics, job title and responsibilities, goals and frustrations, buying behavior, information sources, objections to purchasing, and a 'day in the life' narrative. Base this on [INDUSTRY/MARKET].
Why this works: The 'day in the life' narrative makes the persona feel real rather than a list of demographics.
I want to improve [METRIC] on my [PAGE/EMAIL/AD]. Current version: [DESCRIPTION]. Generate 10 A/B test hypotheses. For each: what to change, why it should improve the metric, expected impact (high/medium/low), and effort to implement (high/medium/low). Prioritize by impact-to-effort ratio.
Why this works: Impact-to-effort prioritization helps you run the highest-value tests first.
Create a product launch plan for [PRODUCT]. Launch date: [DATE]. Include: pre-launch (4 weeks), launch week, and post-launch (2 weeks) activities. Cover: email marketing, social media, PR/outreach, community engagement, and paid ads. Budget: [BUDGET].
Why this works: The phased approach ensures momentum before, during, and after launch.
Write 5 different emails requesting testimonials from customers of [PRODUCT]. Each should use a different angle: results-focused, experience-focused, comparison-focused, specific-feature-focused, and story-focused. Include specific questions that elicit quotable responses.
Why this works: Different angles generate diverse testimonials rather than all saying 'great product.'
Write a positioning statement for [PRODUCT] using this framework: For [TARGET AUDIENCE] who [NEED/WANT], [PRODUCT] is a [CATEGORY] that [KEY BENEFIT]. Unlike [COMPETITORS], [PRODUCT] [KEY DIFFERENTIATOR]. Generate 3 variations with different emphasis.
Why this works: Multiple variations help you find the positioning that resonates best with your market.
Design a referral program for [PRODUCT]. Include: incentive structure (for referrer and referred), messaging/copy for invitation emails, landing page copy, program rules, and 3 ideas for promoting the program to existing users. Consider: [AVERAGE ORDER VALUE / LTV].
Why this works: Including LTV ensures the incentive structure is economically viable.
Write a press release for [ANNOUNCEMENT]. Include: headline, subheadline, dateline, lead paragraph (who/what/when/where/why), 2-3 body paragraphs with quotes, boilerplate, and contact info placeholder. Follow AP style. Make it newsworthy, not promotional.
Why this works: The 'newsworthy not promotional' instruction prevents the common press release mistake of reading like an ad.
I have these churn data points: [DATA - cancellation reasons, usage patterns, customer segments]. Analyze the data and: identify the top 3 churn drivers, suggest 5 specific retention tactics for each driver, and propose an early warning system to identify at-risk customers. Prioritize by estimated impact.
Why this works: Connecting churn drivers to specific tactics makes the analysis immediately actionable.